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Maybelline Launches Longwear 36HR Brow Pencil

December 17, 2025

Have you ever experienced the frustration of perfectly groomed eyebrows that smudge or fade shortly after application? The challenge becomes particularly evident during hot summer months when sweat and oil conspire against your makeup. Maybelline's Tattoo Studio® 36HR Waterproof Eyebrow Pencil offers a revolutionary solution to these common beauty concerns.

36-Hour Longwear Formula

The standout feature of this eyebrow pencil is its exceptional staying power. Formulated with waterproof technology, it maintains flawless brow definition for up to 36 hours, resisting sweat, rain, and even swimming. Whether facing a demanding workday or an active weekend, users can maintain polished brows without constant touch-ups.

High-Pigment Formula for Natural Definition

This innovative product delivers intense color payoff with minimal effort. A single stroke provides rich, buildable pigment that fills sparse areas while creating natural-looking dimension. Even those with thin or over-plucked brows can achieve full, defined arches without visible gaps.

User-Friendly Design for All Skill Levels

The pencil features a classic sharpenable design that allows precise control over line thickness. This versatility enables both detailed outlining and efficient filling, making professional-grade results accessible to beginners and experienced makeup users alike.

Comprehensive Shade Range

With six carefully curated shades spanning light to deep brown tones, the collection accommodates diverse skin tones and hair colors. From fair complexions to deeper skin tones, users can select their ideal match for harmonious, natural-looking results.

Built-In Spoolie for Seamless Blending

The dual-ended design includes a soft bristle brush for effortless blending. After filling brows, gentle brushing distributes pigment evenly while removing excess product for a feathery, natural finish that avoids harsh lines.

Three-Step Application Method

Perfect brows require just three simple steps:

  • Outline desired shape following natural brow contours
  • Fill sparse areas using light, hair-like strokes
  • Blend with the spoolie for soft definition
Expert Tips for Enhanced Longevity

For optimal wear, beauty professionals recommend:

  • Prepping brows with translucent powder to absorb oils
  • Setting finished brows with clear brow gel
  • Regular grooming to maintain shape and definition
Comparative Advantages

When evaluated against competing products, the Maybelline Tattoo Studio® pencil demonstrates superior performance in multiple categories:

  • Extended 36-hour wear versus standard formulas
  • Advanced waterproof resistance
  • Higher pigment concentration
  • Broader shade selection
  • Professional results at accessible price points
Consumer Validation

Market feedback confirms the product's effectiveness, with users consistently praising its longevity, natural finish, and ease of use. Many report incorporating it as an essential component of their daily beauty routines.